BAYO: Don’t Panic x MIND
Branding and identity for a resource hub for Black mental health![](https://freight.cargo.site/t/original/i/dc53dafe2b6476262207082bfd9d739cbe4c34c0c63211c7aeac0b61ffd939ae/bayo-swim-dem.png)
![](https://freight.cargo.site/t/original/i/d151b63dd73df30e4fbafcb3de5a1692294ccd9dadcb504defba6a6e95ca2674/BAYO-posts.png)
As part of a creative team, I worked as lead designer for London agency Don’t Panic to create the branding and identity for BAYO. This initative is led by a partnership of charities Ubele and MIND, to provide a mental health resource hub specifically for Black people in the UK.
I was tasked with desiging the logo and branding guidelines which included type and colour palette. I also created a series of mockups and suggested social applications to guide the web team.
![](https://freight.cargo.site/t/original/i/d8fce1f2044507e7413bf3e2796873f8a1e646ab25b7838704a00e26cc330a1a/BAYO-logo-page.png)
![](https://freight.cargo.site/t/original/i/01bd7c0a1ad73a5dbb8aab45728fb514a1d45571d0ebc3eac9e7d2803847af94/BAYO-colours.png)
![](https://freight.cargo.site/t/original/i/4fba941617e740576d5a2802aff217448a95822c8b3f1a0b375afdee4544e768/design-pres-orange.png)
![](https://freight.cargo.site/t/original/i/08b5da08ff2a92d0aa876a5fcb48d1f91e4acda539c493e59187d77b1d799035/bayo-BGH.png)
![](https://freight.cargo.site/t/original/i/6776556a6b66766e565972d7215f365f25db3f1d569dde3cdfee53cd1904d4a1/BAYO-stories.png)
![](https://freight.cargo.site/t/original/i/e7e63380abac66f9e84cae2e793d7361b0d2aeda5e121b5664092ea8ce84873a/BAYO.gif)